![]() HITS are image requests sent to Google Analytics from users. When a website visits Google Analytics, its time is measured by the number of engagement hits. Additionally, Google Analytics can be used to generate reports that show how much time was spent on a particular website or web page, as well as how long visitors stayed on a site or page. ![]() However, in general, time is represented in Google Analytics through the use of data points, which can be used to track and analyze trends over time. ![]() There is not a specific answer to this question since Google Analytics can be used in a variety of ways and for a variety of purposes. As a result, any date or time data entered into Google Sheets will be considered to be in your computer’s time zone. The time zone on your computer is the default setting for Google Sheets. To determine the time at which visitors arrive at your website, you must first determine the time zone for each individual visitor. The time of a session when a visitor arrives from Moscow, where it is already July 2nd, will be recorded based on your time zone if the time is set to EDT for you, the session will take place at 6:00 PM on July 1st. In Google Analytics, your time zone is used as the day’s boundary for all data. It is the busiest time of the day between 9:00 a.m. On weekdays, the website receives the majority of its traffic, while on weekends, the site receives the majority of its traffic. The heat map below depicts a typical B2B company profile in North America. You can view and change the time zone setting for your account in your account settings. All reports show data relative to midnight UTC (Universal Time Coordinated), which is also known as GMT (Greenwich Mean Time). Google Analytics uses Coordinated Universal Time (UTC) to calculate data for all date fields.
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